Black White

Black White
Black White

Black, White, and Spot Color

 

Amidst the little brouhaha of last month, I received an email from a Cheap Seats reader that I couldn’t get out of my head:

 

 I'm an African-American with a Masters in Marketing. I have been in the advertising industry now for about 6 years. I've been interviewing at many of the larger agencies in New York City for an Account Services position for sometime now with no success.

At every interview Human Resource personnel and Account Service people constantly tell me of their commitment to diversity in the industry and within their own agencies. But when I look around these agencies everyone, aside from the janitors, is white.

My question is why is it so difficult for so many people of color to get ahead at a general market advertising agency? With Latinos counted as the largest minority in America and the combined spending power of African Americans and Latinos, is this pigment less trend bound to change? And why is it like this in the first place?

I felt rather honored that he chose to tell me his story. But how could I respond?

Because I, Whitey O’Cracker, am only a few years and a few cheeseburgers away from a being a fat old white man myself. As much as I can sympathize with the guy’s job-seeking frustrations, I just can’t put myself in his shoes.

I didn’t have any easy answers for him, but I did pose a few guesses.

First, consider the history of the ad biz. Advertising agencies in the early days were founded on relationships. In Randall Rothenberg’s “Where the Suckers Moon,” he illustrates how the old shops like J. Walter Thompson resembled country clubs--sort of WASPs only, so that their clients would feel comfortable that their account was in good hands. All of which began to change in the 60's with agencies like DDB, started by Irish guys and Jewish guys. So as corporate America evolved, advertising did, too.

But it's still a relationship business--read ADWEEK and you'll see lots of higher-ups change jobs to work with people they worked with in the past. Which tends to keep outsiders, uh, outside. It’s a cycle that keeps perpetuating itself over the years.

I was also under the impression that the largest agencies, especially the big NYC ones, would have the most resources to find, recruit and train more minorities. But according to this reader, that may not be the case. And if NYC is the most diverse city in the world, what hope is there for ad agencies in, say, Denver or St. Louis?

 

I’ve never been in the position of having to hire anyone. I have participated in interviewing people, and I’ll never forget after an Asian art director came to interview and my Creative Director said later, “Well, there’s your diversity.” As if one Asian could balance out 30 honkies. But you have to start somewhere, right?

 

Plus, a more diverse workforce in an ad agency will result in a major change to its internal culture. Advertising people tend to be very loose-lipped and politically incorrect in meetings and conversations. Which is easier to do when you’re not afraid of offending anyone in the room. In other words, more diversity means more sensitivities to watch out for. Kinda takes the fun out of stereotyping people all day long, doesn’t it?

The bottom line is, well, the bottom line. Ad agencies are too tightly staffed to go out of their way to recruit minorities the way FORTUNE 500 companies and others might. Plus, there is no job security for anyone--and agencies who layoff people on a somewhat regular basis might be opening themselves up to discrimination lawsuits if those layoffs include minorities. There may be some good old-fashioned CYA happening there.

 

Agencies these days are not proactive--they're reactive. If clients demand that the agency staff reflect the makeup of their audience, then you might see things change. But it won’t happen just because some agency CEO makes a speech at an industry conference or some equal opportunity line gets thrown into a classified ad. It’ll happen one person at a time, one interview at a time, one position at a time.

Like I said, I don’t think the answers are easy ones. Our society, and our industry, may simply never be able to truly look past someone’s looks. But it’s important to keep the conversation going. Because when it comes to matters of black, white and any other skin color—it’s all one big grey area, isn’t it?

 

About the Author

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They're all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

What would a baby with a half white/black mom and a half white/fillipino dad look like?

My boyfriend 1/2 white & fillipino & has straight black hair. Im mixed with a lot of diff things but mainly hawaiin, black, & white. Im just curious to know what the baby would look like. What would the hair look like, skin color, etc.

Also which gene is more dominant? Asian gene or Black gene?

the baby would have a carmel skin color and fillipino feature pluss nappy hair and the asian gene is more domanant


New Pottery Barn Valentines Day Plates 2
New Pottery Barn Valentines Day Plates 2
$9.99
Time Remaining: 30m
Buy It Now for only: $19.99

PRIMITIVE COUNTRY FAMILIES ARE FOREVER DOUBLE SWITCH PLATE FREE SHIPPING
PRIMITIVE COUNTRY FAMILIES ARE FOREVER DOUBLE SWITCH PLATE FREE SHIPPING
$7.49
Time Remaining: 30m
Buy It Now for only: $7.49

Dalmation Puppy light switch plate animal wall art Home Decor made in the USA
Dalmation Puppy light switch plate animal wall art Home Decor made in the USA
$10.26
Time Remaining: 30m
Buy It Now for only: $10.26

Set of 3 Ceramic Fruit Motif Plates Orange Pear Grapes Basket Weave Portugal
Set of 3 Ceramic Fruit Motif Plates Orange Pear Grapes Basket Weave Portugal
$10.00
Time Remaining: 30m
Buy It Now for only: $25.00

Nirvana Band Vinyl Decal Sticker
Nirvana Band Vinyl Decal Sticker
$8.00
Time Remaining: 31m
Buy It Now for only: $8.00

Sango Kyoto 5 Footed Cups
Sango Kyoto 5 Footed Cups
$19.95
Time Remaining: 31m
Buy It Now for only: $19.95

S 4 Gabbay Gold Lace 7 1 2 Luncheon Salad Plates White Gold Gilt P2316
S 4 Gabbay Gold Lace 7 1 2 Luncheon Salad Plates White Gold Gilt P2316
$44.99
Time Remaining: 31m
Buy It Now for only: $44.99

NEW RESCUE HEROES 8 DESSERT PLATES PARTY SUPPLIES
NEW RESCUE HEROES 8 DESSERT PLATES PARTY SUPPLIES
$8.99
Time Remaining: 31m
Buy It Now for only: $8.99

Iberian lynx cat light switch plate cute animal wall art Home Decor USA made
Iberian lynx cat light switch plate cute animal wall art Home Decor USA made
$10.26
Time Remaining: 31m
Buy It Now for only: $10.26

Paula Deen Signature Christmas Wreath 4 Piece Dessert Plate  Tea Cup Mug Set
Paula Deen Signature Christmas Wreath 4 Piece Dessert Plate Tea Cup Mug Set
$50.00
Time Remaining: 31m
Buy It Now for only: $80.00

Cavalier Heraldic Metal Door Plate Knocker with Original Documents
Cavalier Heraldic Metal Door Plate Knocker with Original Documents
$35.00
Time Remaining: 31m

Amazing SPIDERMAN 2 PLATES 23cm Boy Party Supplies Superhero Tableware Job Lot
Amazing SPIDERMAN 2 PLATES 23cm Boy Party Supplies Superhero Tableware Job Lot
$4.53
Time Remaining: 31m
Buy It Now for only: $4.53

Green Lunch Dessert Plates Set of 4 Damask Brocade
Green Lunch Dessert Plates Set of 4 Damask Brocade
$35.00
Time Remaining: 32m
Buy It Now for only: $35.00

9 GRENOBLE Oneida Prestige plate French Hollow DINNER KNIVES c1938
9 GRENOBLE Oneida Prestige plate French Hollow DINNER KNIVES c1938
$24.99
Time Remaining: 32m
Buy It Now for only: $24.99

Set of 6 French Plates Chicoree Leroux Logo Yellow Red Blue Color New in Box
Set of 6 French Plates Chicoree Leroux Logo Yellow Red Blue Color New in Box
$35.00
Time Remaining: 32m
Buy It Now for only: $35.00

New Genuine Vintage Homelite Clutch Plate For XL 100 Series Chainsaws
New Genuine Vintage Homelite Clutch Plate For XL 100 Series Chainsaws
$8.50
Time Remaining: 32m
Buy It Now for only: $11.05

3 SETS WENTWORTH CHINA SILVER WHEAT CUPS SAUCERS BREAD PLATE  SANDWICH PLATES
3 SETS WENTWORTH CHINA SILVER WHEAT CUPS SAUCERS BREAD PLATE SANDWICH PLATES
$22.00
Time Remaining: 32m
Buy It Now for only: $30.00

10 GRENOBLE STAINLESS STEEL Oneida Prestige plate 6 TEASPOONS c1938
10 GRENOBLE STAINLESS STEEL Oneida Prestige plate 6 TEASPOONS c1938
$24.99
Time Remaining: 32m
Buy It Now for only: $24.99

Horse Horses Barn Farm Theme Double Switch Cover Plate Bedroom Western Kids Baby
Horse Horses Barn Farm Theme Double Switch Cover Plate Bedroom Western Kids Baby
$27.99
Time Remaining: 32m
Buy It Now for only: $27.99

Box 15 pc TP3 i Pass  Seymour 3 gang light toggle wall plate covers IVORY
Box 15 pc TP3 i Pass Seymour 3 gang light toggle wall plate covers IVORY
$28.80
Time Remaining: 32m
Buy It Now for only: $28.80

Rivers Edge 663 Horse Double Switch Plate Cover
Rivers Edge 663 Horse Double Switch Plate Cover
$11.29
Time Remaining: 33m
Buy It Now for only: $11.29

Vintage Blue Currier and Ives Creamer The Train About 3 3 4 Inches Diameter
Vintage Blue Currier and Ives Creamer The Train About 3 3 4 Inches Diameter
$14.00
Time Remaining: 33m
Buy It Now for only: $14.00

VINTAGE ELECTRO PLATE GORHAM FOOTED SUGAR  CREAMER FLORAL DESIGN
VINTAGE ELECTRO PLATE GORHAM FOOTED SUGAR CREAMER FLORAL DESIGN
$9.50
Time Remaining: 33m

Pirate BBQ Birthday Party Skull  Crossbones Paper 9 Plates 8
Pirate BBQ Birthday Party Skull Crossbones Paper 9 Plates 8
$4.47
Time Remaining: 33m
Buy It Now for only: $4.47

085 03 0527 Beverly Satin Nickel Single Duplex Cover Plate
085 03 0527 Beverly Satin Nickel Single Duplex Cover Plate
$4.99
Time Remaining: 33m
Buy It Now for only: $4.99

NIB 4 China Appetizer plates Cypress Home Wine Time glass holder
NIB 4 China Appetizer plates Cypress Home Wine Time glass holder
$14.95
Time Remaining: 33m
Buy It Now for only: $14.95

Cute baby sheep light switch plate animal wall art Home Decor made in the USA
Cute baby sheep light switch plate animal wall art Home Decor made in the USA
$10.26
Time Remaining: 33m
Buy It Now for only: $10.26

Sacred Heart Monastery Bless Our Home Plastic Religious Switch Plate Cover Jesus
Sacred Heart Monastery Bless Our Home Plastic Religious Switch Plate Cover Jesus
$8.00
Time Remaining: 33m
Buy It Now for only: $10.40

Preserve 8 Count on The Go Plates Large Midnight Blue  New Free Shipping
Preserve 8 Count on The Go Plates Large Midnight Blue New Free Shipping
$12.65
Time Remaining: 34m
Buy It Now for only: $12.65

Beagle Puppy light switch plate cute animal wall art Home Decor made in the USA
Beagle Puppy light switch plate cute animal wall art Home Decor made in the USA
$10.26
Time Remaining: 34m
Buy It Now for only: $10.26

Sangray Decorator Plate Flowers Instant Decal Applique
Sangray Decorator Plate Flowers Instant Decal Applique
$12.00
Time Remaining: 34m
Buy It Now for only: $12.00

Proctor Silex 34101 Fifth Burner 1000 watts Hot Plate three heat settings new
Proctor Silex 34101 Fifth Burner 1000 watts Hot Plate three heat settings new
$24.89
Time Remaining: 35m
Buy It Now for only: $24.89

Star Wars Rebel Movie Vinyl Decal Sticker
Star Wars Rebel Movie Vinyl Decal Sticker
$8.00
Time Remaining: 35m
Buy It Now for only: $8.00

Circo PIRATES Double Rocker LIGHT SWITCH plate GFI Outlet Pirates CUTE Decora
Circo PIRATES Double Rocker LIGHT SWITCH plate GFI Outlet Pirates CUTE Decora
$10.99
Time Remaining: 35m
Buy It Now for only: $10.99

TP3 RED Pass  Seymour 3 gang light toggle wall plate covers Unique RED color
TP3 RED Pass Seymour 3 gang light toggle wall plate covers Unique RED color
$4.00
Time Remaining: 35m
Buy It Now for only: $4.00

64173 Leaf  Vine Satin Pewter Double Duplex Cover Wall Plate
64173 Leaf Vine Satin Pewter Double Duplex Cover Wall Plate
$5.99
Time Remaining: 35m
Buy It Now for only: $5.99

Lilly Pulitzer for Target Gold Rim Porcelain Plates Set of 4
Lilly Pulitzer for Target Gold Rim Porcelain Plates Set of 4
$60.00
Time Remaining: 36m
Buy It Now for only: $150.00

Set Of 5 Party Plates W Wine Glass Holder Plus 1 Makes 6
Set Of 5 Party Plates W Wine Glass Holder Plus 1 Makes 6
$3.99
Time Remaining: 36m
Buy It Now for only: $3.99

ELITE Chrome Bathroom Sink Faucet Hole Cover Deck Plate Escutcheon FP03C
ELITE Chrome Bathroom Sink Faucet Hole Cover Deck Plate Escutcheon FP03C
$15.99
Time Remaining: 36m
Buy It Now for only: $15.99

New LOONEY TUNES Taz Tasmanian Devil Switch Plate GE Cartoons Animated Kids
New LOONEY TUNES Taz Tasmanian Devil Switch Plate GE Cartoons Animated Kids
$6.76
Time Remaining: 36m
Buy It Now for only: $6.76

Bunnies in a cup light switch plate animal wall art Home Decor made in the USA
Bunnies in a cup light switch plate animal wall art Home Decor made in the USA
$10.26
Time Remaining: 36m
Buy It Now for only: $10.26

Pine Bluff Salad Plate by Park Designs Honey Gold Pinecone Lodge Motif
Pine Bluff Salad Plate by Park Designs Honey Gold Pinecone Lodge Motif
$15.95
Time Remaining: 36m
Buy It Now for only: $15.95

Aspen Red Salad Plate Reactive Glaze Country Stoneware by Park Designs
Aspen Red Salad Plate Reactive Glaze Country Stoneware by Park Designs
$16.95
Time Remaining: 36m
Buy It Now for only: $16.95

LP0210 RESTROOM Sign Rustic Auto License Plate Beach Bar Restaurant Home Decor
LP0210 RESTROOM Sign Rustic Auto License Plate Beach Bar Restaurant Home Decor
$15.99
Time Remaining: 36m
Buy It Now for only: $15.99

Star Wars Movie Vinyl Decal Sticker
Star Wars Movie Vinyl Decal Sticker
$8.00
Time Remaining: 36m
Buy It Now for only: $8.00

Briggs  Stratton 175HP OHV Cub Cadet LT1042 311777 Engine Closure Plate
Briggs Stratton 175HP OHV Cub Cadet LT1042 311777 Engine Closure Plate
$39.99
Time Remaining: 37m
Buy It Now for only: $39.99

GRASSLANDS ROAD Art Of Entertaining 2 8 DESSERT PLATES Sugar Bowl
GRASSLANDS ROAD Art Of Entertaining 2 8 DESSERT PLATES Sugar Bowl
$9.99
Time Remaining: 37m
Buy It Now for only: $36.00

White Screwless Decora Single Plate
White Screwless Decora Single Plate
$3.50
Time Remaining: 37m
Buy It Now for only: $3.50

Johann Haviland Blue Garland Set of 4 Dinner Plates 10 L384
Johann Haviland Blue Garland Set of 4 Dinner Plates 10 L384
$15.99
Time Remaining: 37m
Buy It Now for only: $15.99

Doilies 100 psc White Round Lace Paper Plates on a Table Diameter 10cm 39in
Doilies 100 psc White Round Lace Paper Plates on a Table Diameter 10cm 39in
$4.20
Time Remaining: 37m
Buy It Now for only: $4.20

4 Single Raised Adapter Plate
4 Single Raised Adapter Plate
$1.97
Time Remaining: 37m
Buy It Now for only: $1.97

Cuisinart GR WAFP Griddler Waffle Plates New
Cuisinart GR WAFP Griddler Waffle Plates New
$34.99
Time Remaining: 37m
Buy It Now for only: $45.99

4pc Skid SHoe Plates for Snow Blower Thrower parts 45 0148 24279
4pc Skid SHoe Plates for Snow Blower Thrower parts 45 0148 24279
$35.74
Time Remaining: 38m
Buy It Now for only: $35.74

Yorkie Puppy in a Bowl light switch plate animal wall art Home Decor USA made
Yorkie Puppy in a Bowl light switch plate animal wall art Home Decor USA made
$10.26
Time Remaining: 38m
Buy It Now for only: $10.26

religious Crosses Jesus Christ Decal Sticker
religious Crosses Jesus Christ Decal Sticker
$8.00
Time Remaining: 38m
Buy It Now for only: $8.00

Tastefully Simple Party Plates Trays 30+ Black Leaves Dip Appetizers Comsultant
Tastefully Simple Party Plates Trays 30+ Black Leaves Dip Appetizers Comsultant
$1.50
Time Remaining: 38m
Buy It Now for only: $3.50

TP3 GRY Pass  Seymour 3 gang light toggle wall plate cover GRAY color
TP3 GRY Pass Seymour 3 gang light toggle wall plate cover GRAY color
$2.50
Time Remaining: 38m
Buy It Now for only: $2.50

Lot of 24 Metal Bud Square Plate Door Handles 37 0030B
Lot of 24 Metal Bud Square Plate Door Handles 37 0030B
$49.99
Time Remaining: 39m

white dog mom and baby light switch plate animal wall art Home Decor USA made
white dog mom and baby light switch plate animal wall art Home Decor USA made
$10.26
Time Remaining: 39m
Buy It Now for only: $10.26

POTTERY BARN Vintage Serving Tray 17 X 14
POTTERY BARN Vintage Serving Tray 17 X 14
$19.95 (1 Bid)
Time Remaining: 39m

"In Association with Amazon"

Rubbermaid No-Slip Cutlery Tray, Large, Black Rubbermaid No-Slip Cutlery Tray, Large, Black
List Price: $12.69
Sale Price: $6.99
You save: $5.70 (45%)
 
Prodyne Fruit Infusion Flavor Pitcher Prodyne Fruit Infusion Flavor Pitcher
List Price: $24.99
Sale Price: $19.50
You save: $5.49 (22%)
 
160 Pieces Reflections Heavyweight Plastic Silverware - Forks, Spoons, Knives 160 Pieces Reflections Heavyweight Plastic Silverware - Forks, Spoons, Knives
Sale Price: $11.79
 
Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4 Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4
List Price: $19.55
Sale Price: $14.95
You save: $4.60 (24%)
 
Farberware Classic 17-Piece Tool and Gadget Set Farberware Classic 17-Piece Tool and Gadget Set
Sale Price: $14.50
 
Ikea 900.430.76 Fornuft 20-piece flatware set, stainless steel Ikea 900.430.76 Fornuft 20-piece flatware set, stainless steel
List Price: $29.99
Sale Price: $11.51
You save: $18.48 (62%)
 
LinenTablecloth 60 x 126-Inch Rectangular Polyester Tablecloth White LinenTablecloth 60 x 126-Inch Rectangular Polyester Tablecloth White
List Price: $11.99
Sale Price: $9.26
You save: $2.73 (23%)
 
Bormioli Rocco Selecta 33-3/4-Ounce Decanter with Stopper Bormioli Rocco Selecta 33-3/4-Ounce Decanter with Stopper
Sale Price: $12.04
 
Creativeware 3-Gallon Unbreakable Beverage Dispenser Creativeware 3-Gallon Unbreakable Beverage Dispenser
List Price: $39.99
Sale Price: $29.99
You save: $10.00 (25%)
 
Blue Sky 100 Count Disposable Plastic Plates, 9-Inch, White Blue Sky 100 Count Disposable Plastic Plates, 9-Inch, White
List Price: $12.99
Sale Price: $8.99
You save: $4.00 (31%)
 



Thank You
We hope you found the
Black White

you were looking for.