Black White

Black White
Black White

Black, White, and Spot Color

 

Amidst the little brouhaha of last month, I received an email from a Cheap Seats reader that I couldn’t get out of my head:

 

 I'm an African-American with a Masters in Marketing. I have been in the advertising industry now for about 6 years. I've been interviewing at many of the larger agencies in New York City for an Account Services position for sometime now with no success.

At every interview Human Resource personnel and Account Service people constantly tell me of their commitment to diversity in the industry and within their own agencies. But when I look around these agencies everyone, aside from the janitors, is white.

My question is why is it so difficult for so many people of color to get ahead at a general market advertising agency? With Latinos counted as the largest minority in America and the combined spending power of African Americans and Latinos, is this pigment less trend bound to change? And why is it like this in the first place?

I felt rather honored that he chose to tell me his story. But how could I respond?

Because I, Whitey O’Cracker, am only a few years and a few cheeseburgers away from a being a fat old white man myself. As much as I can sympathize with the guy’s job-seeking frustrations, I just can’t put myself in his shoes.

I didn’t have any easy answers for him, but I did pose a few guesses.

First, consider the history of the ad biz. Advertising agencies in the early days were founded on relationships. In Randall Rothenberg’s “Where the Suckers Moon,” he illustrates how the old shops like J. Walter Thompson resembled country clubs--sort of WASPs only, so that their clients would feel comfortable that their account was in good hands. All of which began to change in the 60's with agencies like DDB, started by Irish guys and Jewish guys. So as corporate America evolved, advertising did, too.

But it's still a relationship business--read ADWEEK and you'll see lots of higher-ups change jobs to work with people they worked with in the past. Which tends to keep outsiders, uh, outside. It’s a cycle that keeps perpetuating itself over the years.

I was also under the impression that the largest agencies, especially the big NYC ones, would have the most resources to find, recruit and train more minorities. But according to this reader, that may not be the case. And if NYC is the most diverse city in the world, what hope is there for ad agencies in, say, Denver or St. Louis?

 

I’ve never been in the position of having to hire anyone. I have participated in interviewing people, and I’ll never forget after an Asian art director came to interview and my Creative Director said later, “Well, there’s your diversity.” As if one Asian could balance out 30 honkies. But you have to start somewhere, right?

 

Plus, a more diverse workforce in an ad agency will result in a major change to its internal culture. Advertising people tend to be very loose-lipped and politically incorrect in meetings and conversations. Which is easier to do when you’re not afraid of offending anyone in the room. In other words, more diversity means more sensitivities to watch out for. Kinda takes the fun out of stereotyping people all day long, doesn’t it?

The bottom line is, well, the bottom line. Ad agencies are too tightly staffed to go out of their way to recruit minorities the way FORTUNE 500 companies and others might. Plus, there is no job security for anyone--and agencies who layoff people on a somewhat regular basis might be opening themselves up to discrimination lawsuits if those layoffs include minorities. There may be some good old-fashioned CYA happening there.

 

Agencies these days are not proactive--they're reactive. If clients demand that the agency staff reflect the makeup of their audience, then you might see things change. But it won’t happen just because some agency CEO makes a speech at an industry conference or some equal opportunity line gets thrown into a classified ad. It’ll happen one person at a time, one interview at a time, one position at a time.

Like I said, I don’t think the answers are easy ones. Our society, and our industry, may simply never be able to truly look past someone’s looks. But it’s important to keep the conversation going. Because when it comes to matters of black, white and any other skin color—it’s all one big grey area, isn’t it?

 

About the Author

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They're all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

What would a baby with a half white/black mom and a half white/fillipino dad look like?

My boyfriend 1/2 white & fillipino & has straight black hair. Im mixed with a lot of diff things but mainly hawaiin, black, & white. Im just curious to know what the baby would look like. What would the hair look like, skin color, etc.

Also which gene is more dominant? Asian gene or Black gene?

the baby would have a carmel skin color and fillipino feature pluss nappy hair and the asian gene is more domanant


Unique Industries Round Plates 9 076593
Unique Industries Round Plates 9 076593
$1.92
Time Remaining: 30m
Buy It Now for only: $1.92

DON JO MFG INC Push Plate Set of 2
DON JO MFG INC Push Plate Set of 2
$28.78
Time Remaining: 30m
Buy It Now for only: $28.78

3 Luminarc Pool Ball 8 Inch Glass Plates s 1 5 14 Excellent Condition NICE
3 Luminarc Pool Ball 8 Inch Glass Plates s 1 5 14 Excellent Condition NICE
$17.99
Time Remaining: 30m
Buy It Now for only: $17.99

Unique Industries Round Plates 9 076595
Unique Industries Round Plates 9 076595
$1.92
Time Remaining: 30m
Buy It Now for only: $1.92

WOOD PLATE STANDS BLACK COLOR
WOOD PLATE STANDS BLACK COLOR
$3.00
Time Remaining: 30m
Buy It Now for only: $3.00

Pasco 2859 Chrome Plated Floor And Ceiling Floor And Ceiling Plate 1 1 4 IPS
Pasco 2859 Chrome Plated Floor And Ceiling Floor And Ceiling Plate 1 1 4 IPS
$3.60
Time Remaining: 30m
Buy It Now for only: $3.60

Bait Plate Stations 12 stations
Bait Plate Stations 12 stations
$9.49
Time Remaining: 31m
Buy It Now for only: $9.49

Bait Plate Stations 48 stations
Bait Plate Stations 48 stations
$27.95
Time Remaining: 31m
Buy It Now for only: $27.95

Lot of 2 Himark Made in Portugal Green or Teal Dinner Plates 10 1 2 105 Inches
Lot of 2 Himark Made in Portugal Green or Teal Dinner Plates 10 1 2 105 Inches
$27.99
Time Remaining: 31m
Buy It Now for only: $27.99

Electric Stove Portable Ceramic Single Hot Plate Burner Cooktop Home Kitchen
Electric Stove Portable Ceramic Single Hot Plate Burner Cooktop Home Kitchen
$33.75
Time Remaining: 31m
Buy It Now for only: $33.75

I GODINGER DISPLAY PLATES
I GODINGER DISPLAY PLATES
$8.00
Time Remaining: 31m
Buy It Now for only: $8.00

Light Switch Plate Cover Morning Sunshine Rooster Kitchen Home Decor
Light Switch Plate Cover Morning Sunshine Rooster Kitchen Home Decor
$7.99
Time Remaining: 31m
Buy It Now for only: $7.99

Kingston Brass Kingston Brass Bath Tub Overflow Plate Oil Rubbed Bronze
Kingston Brass Kingston Brass Bath Tub Overflow Plate Oil Rubbed Bronze
$32.57
Time Remaining: 32m
Buy It Now for only: $32.57

Disney Frozen Anna  Elsa 60+ pc Party Pack Plates Napkins Cups Serves 8
Disney Frozen Anna Elsa 60+ pc Party Pack Plates Napkins Cups Serves 8
$14.99
Time Remaining: 32m
Buy It Now for only: $14.99

Beach tropical Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
Beach tropical Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
$14.48
Time Remaining: 32m
Buy It Now for only: $14.48

BEST DAD LICENSE PLATE CAR AIR FRESHENER
BEST DAD LICENSE PLATE CAR AIR FRESHENER
$4.75
Time Remaining: 32m
Buy It Now for only: $4.75

BEST MUM LICENSE PLATE CAR AIR FRESHENER
BEST MUM LICENSE PLATE CAR AIR FRESHENER
$4.75
Time Remaining: 32m
Buy It Now for only: $4.75

1 Wedding Style Table Cover 54x84 Wedding Bridal Shower Party Supplies
1 Wedding Style Table Cover 54x84 Wedding Bridal Shower Party Supplies
$6.90
Time Remaining: 32m
Buy It Now for only: $6.90

Oatey 31259 Toilet Base Plate Round White
Oatey 31259 Toilet Base Plate Round White
$14.99
Time Remaining: 32m
Buy It Now for only: $14.99

36W SMD5050 5m 300LEDs Red Light LED Light Strip White Lamp Plate 12V
36W SMD5050 5m 300LEDs Red Light LED Light Strip White Lamp Plate 12V
$11.81
Time Remaining: 33m
Buy It Now for only: $11.81

Mintcraft JC B03 125 in White  Zinc Plate Caster
Mintcraft JC B03 125 in White Zinc Plate Caster
$20.61
Time Remaining: 33m
Buy It Now for only: $20.61

Weems  Plath Teak Log Cover Powerboat Plate 300 Book Teak Cover NEW
Weems Plath Teak Log Cover Powerboat Plate 300 Book Teak Cover NEW
$149.99
Time Remaining: 33m
Buy It Now for only: $149.99

Weems  Plath Teak Log Cover Blank Plate 297 Book Teak Cover NEW
Weems Plath Teak Log Cover Blank Plate 297 Book Teak Cover NEW
$149.99
Time Remaining: 33m
Buy It Now for only: $149.99

Mintcraft JC B10 3L 163 in Black  Brass Plate Caster
Mintcraft JC B10 3L 163 in Black Brass Plate Caster
$20.88
Time Remaining: 33m
Buy It Now for only: $20.88

Tupperware Impressions 9 1 2 Square Luncheon Plate 3398 Green Replacement
Tupperware Impressions 9 1 2 Square Luncheon Plate 3398 Green Replacement
$5.00
Time Remaining: 33m
Buy It Now for only: $5.00

Vintage Satin Antique Solid Brass 2 Gang Switch Plate Cover Beaded Frame LHMC
Vintage Satin Antique Solid Brass 2 Gang Switch Plate Cover Beaded Frame LHMC
$9.70
Time Remaining: 33m
Buy It Now for only: $9.70

Brotherhood Potters cake plate vintage
Brotherhood Potters cake plate vintage
$3.83
Time Remaining: 33m
Buy It Now for only: $3.83

Decorative plate pierced floral design
Decorative plate pierced floral design
$3.83
Time Remaining: 33m
Buy It Now for only: $3.83

Woods and Son arra vitified hotelware bowls 3
Woods and Son arra vitified hotelware bowls 3
$3.83
Time Remaining: 33m
Buy It Now for only: $3.83

Decorative wall plate winter scene
Decorative wall plate winter scene
$3.83
Time Remaining: 33m
Buy It Now for only: $3.83

Light Switch Plate Cover Country French Rooster Antique Kitchen Decor
Light Switch Plate Cover Country French Rooster Antique Kitchen Decor
$10.99
Time Remaining: 34m
Buy It Now for only: $10.99

Island Tropical Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
Island Tropical Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
$10.83
Time Remaining: 34m
Buy It Now for only: $10.83

Buffalo Bison Double Rocker Cover Plate Black
Buffalo Bison Double Rocker Cover Plate Black
$14.00
Time Remaining: 34m
Buy It Now for only: $14.00

Cowboy Boots Double Rocker Cover Plate Black
Cowboy Boots Double Rocker Cover Plate Black
$14.00
Time Remaining: 34m
Buy It Now for only: $14.00

Female Rider Horse Double Rocker Cover Plate Cover
Female Rider Horse Double Rocker Cover Plate Cover
$14.00
Time Remaining: 34m
Buy It Now for only: $14.00

German Wirehaired Pointer Hunting Double Rocker Plate
German Wirehaired Pointer Hunting Double Rocker Plate
$14.00
Time Remaining: 34m
Buy It Now for only: $14.00

Laras Garden American Atelier 5626 10 Dinner plate
Laras Garden American Atelier 5626 10 Dinner plate
$11.50
Time Remaining: 34m
Buy It Now for only: $11.50

Blue Brown Nature Colored Home Decor Wall art LIGHT SWITCH PLATE
Blue Brown Nature Colored Home Decor Wall art LIGHT SWITCH PLATE
$13.49
Time Remaining: 34m
Buy It Now for only: $13.49

Reining Horse Double Rocker Cover Plate Black
Reining Horse Double Rocker Cover Plate Black
$14.00
Time Remaining: 34m
Buy It Now for only: $14.00

Sky Blue Cabinet Plate with Low Relief Pink Roses Hand Painted
Sky Blue Cabinet Plate with Low Relief Pink Roses Hand Painted
$3.00
Time Remaining: 35m
Buy It Now for only: $3.00

GB Door Switch Brass Mounting Plate  Steel Box
GB Door Switch Brass Mounting Plate Steel Box
$20.99
Time Remaining: 35m
Buy It Now for only: $20.99

Oregon 48 051 Steel Plate Sprocket 54T 14 Pitch
Oregon 48 051 Steel Plate Sprocket 54T 14 Pitch
$24.99
Time Remaining: 35m
Buy It Now for only: $24.99

Vintage reticulated fruit plate 7 5 8 JAPAN bananas apples pears w gold trim
Vintage reticulated fruit plate 7 5 8 JAPAN bananas apples pears w gold trim
$7.99
Time Remaining: 35m
Buy It Now for only: $7.99

4 1950s Style Retro 8 Plates
4 1950s Style Retro 8 Plates
$28.00
Time Remaining: 35m
Buy It Now for only: $28.00

3 Wedding 9 inch White Wedding Honeycomb Bells Wedding Bridal Shower Party
3 Wedding 9 inch White Wedding Honeycomb Bells Wedding Bridal Shower Party
$6.30
Time Remaining: 35m
Buy It Now for only: $6.30

2 ports USB Wall Charging Plug Station Socket Power Supply Outlet Panel Plate
2 ports USB Wall Charging Plug Station Socket Power Supply Outlet Panel Plate
$10.98
Time Remaining: 36m
Buy It Now for only: $10.98

MADE IN ITALY DECORATIVE PLATE OVAL ITALIAN RESORT CASINO BAR HOTEL FREE SHIP
MADE IN ITALY DECORATIVE PLATE OVAL ITALIAN RESORT CASINO BAR HOTEL FREE SHIP
$18.65
Time Remaining: 36m
Buy It Now for only: $18.65

VITG SILVER PLATE  RIM GLASS CUP TUMBLER  TEA  LOT SET OF 6 FREE SHIP
VITG SILVER PLATE RIM GLASS CUP TUMBLER TEA LOT SET OF 6 FREE SHIP
$46.35
Time Remaining: 36m
Buy It Now for only: $46.35

Mountain Wild flower Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
Mountain Wild flower Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
$9.40
Time Remaining: 36m
Buy It Now for only: $9.40

Radiant Floor Ceiling Aluminum Heat Transfer Plates
Radiant Floor Ceiling Aluminum Heat Transfer Plates
$120.00
Time Remaining: 36m
Buy It Now for only: $120.00

WallFace SAMPLE 15299 DECO design sheet interior plate wallcovering
WallFace SAMPLE 15299 DECO design sheet interior plate wallcovering
$8.21
Time Remaining: 36m
Buy It Now for only: $8.21

Creative Converting Dinner Plates 9 328532
Creative Converting Dinner Plates 9 328532
$2.93
Time Remaining: 36m
Buy It Now for only: $2.93

Supreme Housewares 70901 Pizza Plates Set Of 6
Supreme Housewares 70901 Pizza Plates Set Of 6
$30.66
Time Remaining: 36m
Buy It Now for only: $30.66

US STANDARD GAUGE FOR SHEET  PLATE METALS BRAND NEW IN PACKAGE LAST ONE
US STANDARD GAUGE FOR SHEET PLATE METALS BRAND NEW IN PACKAGE LAST ONE
$24.99
Time Remaining: 36m
Buy It Now for only: $24.99

Generac style Push Rod Guide Plate Rocker Arms 389cc 5940 GP6500 6500
Generac style Push Rod Guide Plate Rocker Arms 389cc 5940 GP6500 6500
$14.99
Time Remaining: 36m
Buy It Now for only: $14.99

WallFace SAMPLE 11713 BUBBLE design sheet interior plate wallcovering
WallFace SAMPLE 11713 BUBBLE design sheet interior plate wallcovering
$8.21
Time Remaining: 37m
Buy It Now for only: $8.21

Light Switch Plate Cover For The Love Of Cooking Kitchen Home Decor
Light Switch Plate Cover For The Love Of Cooking Kitchen Home Decor
$10.99
Time Remaining: 37m
Buy It Now for only: $10.99

Unique Industries 150962 Luncheon Plates 7 in 12 Pkg Clear Plastic Square
Unique Industries 150962 Luncheon Plates 7 in 12 Pkg Clear Plastic Square
$14.39
Time Remaining: 37m
Buy It Now for only: $14.39

BRONZE TEXTURED CERAMIC LEAF DISH PLATE 10  9 1 2
BRONZE TEXTURED CERAMIC LEAF DISH PLATE 10 9 1 2
$12.40
Time Remaining: 37m
Buy It Now for only: $12.40

Aqua Fish tropical Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
Aqua Fish tropical Scenery LIGHT SWITCH PLATE COVER Unique Wall art Home decor
$9.88
Time Remaining: 37m
Buy It Now for only: $9.88

"In Association with Amazon"

Rubbermaid No-Slip Cutlery Tray, Large, Black, 1.9 x 11.9 x 15.1 Rubbermaid No-Slip Cutlery Tray, Large, Black, 1.9 x 11.9 x 15.1
List Price: $18.49
Sale Price: $7.98
You save: $10.51 (57%)
 
Farberware Classic 17-Piece Tool and Gadget Set Farberware Classic 17-Piece Tool and Gadget Set
Sale Price: $13.75
 
Prodyne Fruit Infusion Flavor Pitcher Prodyne Fruit Infusion Flavor Pitcher
List Price: $24.99
Sale Price: $18.90
You save: $6.09 (24%)
 
International Silver Arabesque Frost 18/0 Stainless Steel Flatware, 20-Piece Set, Service for 4 (5114325) International Silver Arabesque Frost 18/0 Stainless Steel Flatware, 20-Piece Set, Service for 4 (5114325)
List Price: $22.00
Sale Price: $14.83
You save: $7.17 (33%)
 
Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4 Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4
List Price: $19.55
Sale Price: $12.95
You save: $6.60 (34%)
 
Dixie Heavy Duty Paper Plates, 6.875 Inch, 48 Count (Pack of 3) Dixie Heavy Duty Paper Plates, 6.875 Inch, 48 Count (Pack of 3)
Sale Price: $8.61
 
Ikea 900.430.76 Fornuft 20-piece flatware set, stainless steel Ikea 900.430.76 Fornuft 20-piece flatware set, stainless steel
List Price: $17.99
Sale Price: $4.77
You save: $13.22 (73%)
 
Gerber Graduates Bunch-a-Bowls, 8-Piece Set Gerber Graduates Bunch-a-Bowls, 8-Piece Set
Sale Price: $4.77
 
Reflections, 160 Pieces Reflections, 160 Pieces
List Price: $35.99
Sale Price: $13.99
You save: $22.00 (61%)
 
Corelle Livingware 16-Piece Dinnerware Set, Winter Frost White , Service for 4 Corelle Livingware 16-Piece Dinnerware Set, Winter Frost White , Service for 4
List Price: $39.99
Sale Price: $25.99
You save: $14.00 (35%)
 



Thank You
We hope you found the
Black White

you were looking for.