Black White

Black White
Black White

Black, White, and Spot Color

 

Amidst the little brouhaha of last month, I received an email from a Cheap Seats reader that I couldn’t get out of my head:

 

 I'm an African-American with a Masters in Marketing. I have been in the advertising industry now for about 6 years. I've been interviewing at many of the larger agencies in New York City for an Account Services position for sometime now with no success.

At every interview Human Resource personnel and Account Service people constantly tell me of their commitment to diversity in the industry and within their own agencies. But when I look around these agencies everyone, aside from the janitors, is white.

My question is why is it so difficult for so many people of color to get ahead at a general market advertising agency? With Latinos counted as the largest minority in America and the combined spending power of African Americans and Latinos, is this pigment less trend bound to change? And why is it like this in the first place?

I felt rather honored that he chose to tell me his story. But how could I respond?

Because I, Whitey O’Cracker, am only a few years and a few cheeseburgers away from a being a fat old white man myself. As much as I can sympathize with the guy’s job-seeking frustrations, I just can’t put myself in his shoes.

I didn’t have any easy answers for him, but I did pose a few guesses.

First, consider the history of the ad biz. Advertising agencies in the early days were founded on relationships. In Randall Rothenberg’s “Where the Suckers Moon,” he illustrates how the old shops like J. Walter Thompson resembled country clubs--sort of WASPs only, so that their clients would feel comfortable that their account was in good hands. All of which began to change in the 60's with agencies like DDB, started by Irish guys and Jewish guys. So as corporate America evolved, advertising did, too.

But it's still a relationship business--read ADWEEK and you'll see lots of higher-ups change jobs to work with people they worked with in the past. Which tends to keep outsiders, uh, outside. It’s a cycle that keeps perpetuating itself over the years.

I was also under the impression that the largest agencies, especially the big NYC ones, would have the most resources to find, recruit and train more minorities. But according to this reader, that may not be the case. And if NYC is the most diverse city in the world, what hope is there for ad agencies in, say, Denver or St. Louis?

 

I’ve never been in the position of having to hire anyone. I have participated in interviewing people, and I’ll never forget after an Asian art director came to interview and my Creative Director said later, “Well, there’s your diversity.” As if one Asian could balance out 30 honkies. But you have to start somewhere, right?

 

Plus, a more diverse workforce in an ad agency will result in a major change to its internal culture. Advertising people tend to be very loose-lipped and politically incorrect in meetings and conversations. Which is easier to do when you’re not afraid of offending anyone in the room. In other words, more diversity means more sensitivities to watch out for. Kinda takes the fun out of stereotyping people all day long, doesn’t it?

The bottom line is, well, the bottom line. Ad agencies are too tightly staffed to go out of their way to recruit minorities the way FORTUNE 500 companies and others might. Plus, there is no job security for anyone--and agencies who layoff people on a somewhat regular basis might be opening themselves up to discrimination lawsuits if those layoffs include minorities. There may be some good old-fashioned CYA happening there.

 

Agencies these days are not proactive--they're reactive. If clients demand that the agency staff reflect the makeup of their audience, then you might see things change. But it won’t happen just because some agency CEO makes a speech at an industry conference or some equal opportunity line gets thrown into a classified ad. It’ll happen one person at a time, one interview at a time, one position at a time.

Like I said, I don’t think the answers are easy ones. Our society, and our industry, may simply never be able to truly look past someone’s looks. But it’s important to keep the conversation going. Because when it comes to matters of black, white and any other skin color—it’s all one big grey area, isn’t it?

 

About the Author

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They're all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

What would a baby with a half white/black mom and a half white/fillipino dad look like?

My boyfriend 1/2 white & fillipino & has straight black hair. Im mixed with a lot of diff things but mainly hawaiin, black, & white. Im just curious to know what the baby would look like. What would the hair look like, skin color, etc.

Also which gene is more dominant? Asian gene or Black gene?

the baby would have a carmel skin color and fillipino feature pluss nappy hair and the asian gene is more domanant


488 in Grade 2 Commerical Strike Plate Set of 10 ID 1023260
488 in Grade 2 Commerical Strike Plate Set of 10 ID 1023260
$77.55
Time Remaining: 30m
Buy It Now for only: $77.55

Quadruple Rocker Switch Plate ID 1038295
Quadruple Rocker Switch Plate ID 1038295
$35.91
Time Remaining: 30m
Buy It Now for only: $35.91

12 in Extension Flush Bolt Strike Plate Set of 10 ID 1039724
12 in Extension Flush Bolt Strike Plate Set of 10 ID 1039724
$30.63
Time Remaining: 30m
Buy It Now for only: $30.63

Standard Triple Switch Plate ID 1038250
Standard Triple Switch Plate ID 1038250
$33.04
Time Remaining: 30m
Buy It Now for only: $33.04

2 in Extended Lip Strike Plate Set of 10 ID 1039777
2 in Extended Lip Strike Plate Set of 10 ID 1039777
$60.31
Time Remaining: 30m
Buy It Now for only: $60.31

Full Lip Strike Plate Set of 10 ID 1039682
Full Lip Strike Plate Set of 10 ID 1039682
$45.58
Time Remaining: 30m
Buy It Now for only: $45.58

Single Rocker  Switch Plate ID 1038259
Single Rocker Switch Plate ID 1038259
$28.29
Time Remaining: 30m
Buy It Now for only: $28.29

Double Outlet Plate ID 1038304
Double Outlet Plate ID 1038304
$23.46
Time Remaining: 30m
Buy It Now for only: $23.46

Single Rocker Switch Plate ID 1038268
Single Rocker Switch Plate ID 1038268
$23.41
Time Remaining: 30m
Buy It Now for only: $23.41

225 in Extended Lip Strike Plate Set of 10 ID 1039780
225 in Extended Lip Strike Plate Set of 10 ID 1039780
$65.74
Time Remaining: 30m
Buy It Now for only: $65.74

Quadruple Outlet Plate ID 1038312
Quadruple Outlet Plate ID 1038312
$28.29
Time Remaining: 30m
Buy It Now for only: $28.29

125 in Dia Solid Brass Knob Base Plate Set of 10 ID 1037124
125 in Dia Solid Brass Knob Base Plate Set of 10 ID 1037124
$16.69
Time Remaining: 30m
Buy It Now for only: $16.69

Double Rocker Switch Plate ID 1038277
Double Rocker Switch Plate ID 1038277
$28.29
Time Remaining: 30m
Buy It Now for only: $28.29

275 in x 125 in Deadbolt Strike Plate Set of 10 ID 1039736
275 in x 125 in Deadbolt Strike Plate Set of 10 ID 1039736
$27.22
Time Remaining: 30m
Buy It Now for only: $27.22

1 in Dia Solid Brass Knob Base Plate Set of 10 ID 1037132
1 in Dia Solid Brass Knob Base Plate Set of 10 ID 1037132
$46.35
Time Remaining: 30m
Buy It Now for only: $46.35

Switch Plate w Single Switch  Double Outlet ID 1038320
Switch Plate w Single Switch Double Outlet ID 1038320
$28.29
Time Remaining: 30m
Buy It Now for only: $28.29

25 in Extended Lip Strike Plate Set of 10 ID 1039783
25 in Extended Lip Strike Plate Set of 10 ID 1039783
$69.62
Time Remaining: 30m
Buy It Now for only: $69.62

6 in Flush Bolt Strike Plate Set of 10 ID 1039706
6 in Flush Bolt Strike Plate Set of 10 ID 1039706
$30.63
Time Remaining: 30m
Buy It Now for only: $30.63

225 in x 15 in Strike Plate Set of 10 ID 1039740
225 in x 15 in Strike Plate Set of 10 ID 1039740
$38.77
Time Remaining: 30m
Buy It Now for only: $38.77

Triple Rocker Switch Plate ID 1038286
Triple Rocker Switch Plate ID 1038286
$33.04
Time Remaining: 30m
Buy It Now for only: $33.04

Standard Single Switch Plate ID 1038234
Standard Single Switch Plate ID 1038234
$23.46
Time Remaining: 30m
Buy It Now for only: $23.46

Cable Cover Plate ID 1038329
Cable Cover Plate ID 1038329
$23.46
Time Remaining: 30m
Buy It Now for only: $23.46

15 in Dia Solid Brass Knob Base Plate Set of 10 ID 1037140
15 in Dia Solid Brass Knob Base Plate Set of 10 ID 1037140
$52.17
Time Remaining: 30m
Buy It Now for only: $52.17

7 in Flush Bolt Strike Plate Set of 10 ID 1039715
7 in Flush Bolt Strike Plate Set of 10 ID 1039715
$30.63
Time Remaining: 30m
Buy It Now for only: $30.63

Standard Double Switch Plate ID 1038242
Standard Double Switch Plate ID 1038242
$28.29
Time Remaining: 30m
Buy It Now for only: $28.29

Fishing Double Rocker Switch Plate Electrical Cover Wicker Creel Bass Trout Fish
Fishing Double Rocker Switch Plate Electrical Cover Wicker Creel Bass Trout Fish
$11.99
Time Remaining: 30m
Buy It Now for only: $11.99

Better Homes  Gardens 16 Piece Kitchen Dinnerware Stoneware Dinner Set Plates
Better Homes Gardens 16 Piece Kitchen Dinnerware Stoneware Dinner Set Plates
$77.95
Time Remaining: 30m
Buy It Now for only: $77.95

8 x 9 SQUARE HOLLYWOOD THEME RED CARPET PARTY PLATES FREE PP
8 x 9 SQUARE HOLLYWOOD THEME RED CARPET PARTY PLATES FREE PP
$6.47
Time Remaining: 30m
Buy It Now for only: $6.47

Troy Bilt Tiller Tecumseh HH 60 Side Shaft OEM Engine Shroud Plates
Troy Bilt Tiller Tecumseh HH 60 Side Shaft OEM Engine Shroud Plates
$19.99
Time Remaining: 30m
Buy It Now for only: $19.99

Light Switch Plate Cover Movie Room Film Reel Black And White Home Decor
Light Switch Plate Cover Movie Room Film Reel Black And White Home Decor
$16.99
Time Remaining: 31m
Buy It Now for only: $16.99

Glass Hand painted 3 hole Candle plate tea light holder buttterflies blue
Glass Hand painted 3 hole Candle plate tea light holder buttterflies blue
$12.21
Time Remaining: 31m
Buy It Now for only: $12.21

Winter Scene Pottery Square Plate Beautiful Trees Polka Dots Blue Green Modern
Winter Scene Pottery Square Plate Beautiful Trees Polka Dots Blue Green Modern
$4.99
Time Remaining: 31m

Vintage 1987 Oneida Kid Dinosaur Shaped Plate T rex Long Neck Stegasaurus
Vintage 1987 Oneida Kid Dinosaur Shaped Plate T rex Long Neck Stegasaurus
$14.99
Time Remaining: 32m
Buy It Now for only: $14.99

Montgomery Wards MTD lawn tractor 18hp SHIFT PLATE  KNOB speed selector
Montgomery Wards MTD lawn tractor 18hp SHIFT PLATE KNOB speed selector
$5.00
Time Remaining: 32m

BLUE PINE DISTRESSED PLATE SHELF WITH PEGS  PINE PAINTED  235 L x55 top
BLUE PINE DISTRESSED PLATE SHELF WITH PEGS PINE PAINTED 235 L x55 top
$0.99
Time Remaining: 32m
Buy It Now for only: $35.00

5 Aluminum Keyhole Plates  Dark Bronze  New
5 Aluminum Keyhole Plates Dark Bronze New
$8.00
Time Remaining: 32m
Buy It Now for only: $8.00

BUBBLE GUPPIES Party LUNCH NAPKINS Birthday Decoration Treat Ocean Molly Gil Boy
BUBBLE GUPPIES Party LUNCH NAPKINS Birthday Decoration Treat Ocean Molly Gil Boy
$6.95
Time Remaining: 32m
Buy It Now for only: $6.95

Door Knobs  Plates Florentine Passage Hardware Polished Brass Finish
Door Knobs Plates Florentine Passage Hardware Polished Brass Finish
$162.00
Time Remaining: 32m
Buy It Now for only: $162.00

Manual Wookworkers and Weavers Inc Mini Plates Martini
Manual Wookworkers and Weavers Inc Mini Plates Martini
$9.95
Time Remaining: 33m

Custom 2x10 WALNUT Engraved DESK NAME PLATE Personalized Gift Award
Custom 2x10 WALNUT Engraved DESK NAME PLATE Personalized Gift Award
$24.89
Time Remaining: 33m
Buy It Now for only: $24.89

Bubble Guppies Party LUNCH PLATES 8 Birthday Decoration Treat Molly Gil Ocean NW
Bubble Guppies Party LUNCH PLATES 8 Birthday Decoration Treat Molly Gil Ocean NW
$7.95
Time Remaining: 33m
Buy It Now for only: $7.95

Cyclo Variable Six Speed Orbital Dual Head Buffer Polisher Blue ProGuard Plates
Cyclo Variable Six Speed Orbital Dual Head Buffer Polisher Blue ProGuard Plates
$330.00
Time Remaining: 34m
Buy It Now for only: $330.00

Y Me State of Confusion License Plate Metal Picture Frame 4 x 6
Y Me State of Confusion License Plate Metal Picture Frame 4 x 6
$3.25
Time Remaining: 34m

Florida palm tree LIGHT SWITCH PLATE cover ELEGANT Home decor state Print
Florida palm tree LIGHT SWITCH PLATE cover ELEGANT Home decor state Print
$12.00
Time Remaining: 34m
Buy It Now for only: $12.00

Diamond 2 Bar Grinding Trapezoid Plate 18 20 grit for concrete coating removal
Diamond 2 Bar Grinding Trapezoid Plate 18 20 grit for concrete coating removal
$22.00
Time Remaining: 34m
Buy It Now for only: $22.00

Bubble Guppies Party CAKE PLATES x8 Birthday Decoration Treat Ocean Molly Gil
Bubble Guppies Party CAKE PLATES x8 Birthday Decoration Treat Ocean Molly Gil
$6.95
Time Remaining: 34m
Buy It Now for only: $6.95

Light Switch Plate Cover Eiffel Tower Paris My Love Blue Home Decor
Light Switch Plate Cover Eiffel Tower Paris My Love Blue Home Decor
$9.99
Time Remaining: 34m
Buy It Now for only: $9.99

FLORIAL TILE HOT PLATE  HOLDER MOSA HOLLAND
FLORIAL TILE HOT PLATE HOLDER MOSA HOLLAND
$14.99
Time Remaining: 35m

CUB CADET JOHN DEER WHEEL HORSE FARMALL TRACTOR TAILGATE STEEL BANJO EYE PLATE
CUB CADET JOHN DEER WHEEL HORSE FARMALL TRACTOR TAILGATE STEEL BANJO EYE PLATE
$23.95
Time Remaining: 35m
Buy It Now for only: $23.95

Trudeau 2007 Transformers Plastic 8 Plate
Trudeau 2007 Transformers Plastic 8 Plate
$0.99
Time Remaining: 35m
Buy It Now for only: $2.99

Custom 2x8 WALNUT Engraved DESK NAME PLATE Personalized Gift Award
Custom 2x8 WALNUT Engraved DESK NAME PLATE Personalized Gift Award
$21.89
Time Remaining: 36m
Buy It Now for only: $21.89

Phillips Color Changing Table Lights with Charging Plate Multi color Mood
Phillips Color Changing Table Lights with Charging Plate Multi color Mood
$74.99
Time Remaining: 36m
Buy It Now for only: $74.99

How to Train Your Dragon 2 8 Lunch Dinner Plates 9 Square Birthday Party
How to Train Your Dragon 2 8 Lunch Dinner Plates 9 Square Birthday Party
$5.15
Time Remaining: 36m
Buy It Now for only: $5.15

NEW Vietri Pastoral Italian Countryside Scene 9 Plate Made in Italy
NEW Vietri Pastoral Italian Countryside Scene 9 Plate Made in Italy
$19.99
Time Remaining: 36m

Nordic Ware BUNDT Cake Keeper Plastic Plate w Lid
Nordic Ware BUNDT Cake Keeper Plastic Plate w Lid
$8.99
Time Remaining: 36m
Buy It Now for only: $8.99

Light Switch Plate Cover Eiffel Tower Paris My Love Brown Home Decor
Light Switch Plate Cover Eiffel Tower Paris My Love Brown Home Decor
$9.99
Time Remaining: 36m
Buy It Now for only: $9.99

Plastic Microwave Plate Splatter Cover Transparent 1037 SH Only on 1stItem
Plastic Microwave Plate Splatter Cover Transparent 1037 SH Only on 1stItem
$4.49
Time Remaining: 36m
Buy It Now for only: $4.49

Bubble Guppies Party CUPS 8 Birthday Decoration Treat Princess Supplies Ocean NW
Bubble Guppies Party CUPS 8 Birthday Decoration Treat Princess Supplies Ocean NW
$6.95
Time Remaining: 37m
Buy It Now for only: $6.95

Signed decorative plate by Yoshida
Signed decorative plate by Yoshida
$10.00
Time Remaining: 37m
Buy It Now for only: $10.00

New Touch Plate Relay Model 2500 B
New Touch Plate Relay Model 2500 B
$85.00
Time Remaining: 37m
Buy It Now for only: $85.00

"In Association with Amazon"

Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4 Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4
List Price: $20.10
Sale Price: $12.95
You save: $7.15 (36%)
 
Prodyne Fruit Infusion 93-Ounce Natural Fruit Flavor Pitcher Prodyne Fruit Infusion 93-Ounce Natural Fruit Flavor Pitcher
List Price: $24.99
Sale Price: $19.00
You save: $5.99 (24%)
 
Reflections Heavyweight Reflections Heavyweight "Looks Like Silver" Disposable Flatware for 40 with BONUS Pack of 40 Forks - 160 Pieces in All
Sale Price: $7.65
 
Farberware Chipotle Sand 20-Piece Flatware Set, 18/0 Stainless Steel Farberware Chipotle Sand 20-Piece Flatware Set, 18/0 Stainless Steel
List Price: $26.99
Sale Price: $21.00
You save: $5.99 (22%)
 
Farberware Classic 17-Piece Tool and Gadget Set Farberware Classic 17-Piece Tool and Gadget Set
Sale Price: $8.44
 
Cambridge Cali Mirror 30-Piece Flatware Set, Service for 6 Cambridge Cali Mirror 30-Piece Flatware Set, Service for 6
List Price: $59.99
Sale Price: $24.00
You save: $35.99 (60%)
 
Creativeware 3-Gallon Unbreakable Beverage Dispenser Creativeware 3-Gallon Unbreakable Beverage Dispenser
List Price: $39.99
Sale Price: $28.09
You save: $11.90 (30%)
 
Ikea 36 Pcs Kalas Kids Plastic BPA Free Flatware, Bowl, Plate, Tumbler Set, Colorful Ikea 36 Pcs Kalas Kids Plastic BPA Free Flatware, Bowl, Plate, Tumbler Set, Colorful
Sale Price: $9.99
 
Corelle Livingware 16-Piece Dinnerware Set, Service for 4, Classic Cafe Black Corelle Livingware 16-Piece Dinnerware Set, Service for 4, Classic Cafe Black
List Price: $36.99
Sale Price: $13.44
You save: $23.55 (64%)
 
Farberware Poppy Mirror/Pebble 20-Piece Flatware Set, 18/0 Stainless Steel Farberware Poppy Mirror/Pebble 20-Piece Flatware Set, 18/0 Stainless Steel
List Price: $26.99
Sale Price: $19.00
You save: $7.99 (30%)
 



Thank You
We hope you found the
Black White

you were looking for.