Black White

Black White
Black White

Black, White, and Spot Color

 

Amidst the little brouhaha of last month, I received an email from a Cheap Seats reader that I couldn’t get out of my head:

 

 I'm an African-American with a Masters in Marketing. I have been in the advertising industry now for about 6 years. I've been interviewing at many of the larger agencies in New York City for an Account Services position for sometime now with no success.

At every interview Human Resource personnel and Account Service people constantly tell me of their commitment to diversity in the industry and within their own agencies. But when I look around these agencies everyone, aside from the janitors, is white.

My question is why is it so difficult for so many people of color to get ahead at a general market advertising agency? With Latinos counted as the largest minority in America and the combined spending power of African Americans and Latinos, is this pigment less trend bound to change? And why is it like this in the first place?

I felt rather honored that he chose to tell me his story. But how could I respond?

Because I, Whitey O’Cracker, am only a few years and a few cheeseburgers away from a being a fat old white man myself. As much as I can sympathize with the guy’s job-seeking frustrations, I just can’t put myself in his shoes.

I didn’t have any easy answers for him, but I did pose a few guesses.

First, consider the history of the ad biz. Advertising agencies in the early days were founded on relationships. In Randall Rothenberg’s “Where the Suckers Moon,” he illustrates how the old shops like J. Walter Thompson resembled country clubs--sort of WASPs only, so that their clients would feel comfortable that their account was in good hands. All of which began to change in the 60's with agencies like DDB, started by Irish guys and Jewish guys. So as corporate America evolved, advertising did, too.

But it's still a relationship business--read ADWEEK and you'll see lots of higher-ups change jobs to work with people they worked with in the past. Which tends to keep outsiders, uh, outside. It’s a cycle that keeps perpetuating itself over the years.

I was also under the impression that the largest agencies, especially the big NYC ones, would have the most resources to find, recruit and train more minorities. But according to this reader, that may not be the case. And if NYC is the most diverse city in the world, what hope is there for ad agencies in, say, Denver or St. Louis?

 

I’ve never been in the position of having to hire anyone. I have participated in interviewing people, and I’ll never forget after an Asian art director came to interview and my Creative Director said later, “Well, there’s your diversity.” As if one Asian could balance out 30 honkies. But you have to start somewhere, right?

 

Plus, a more diverse workforce in an ad agency will result in a major change to its internal culture. Advertising people tend to be very loose-lipped and politically incorrect in meetings and conversations. Which is easier to do when you’re not afraid of offending anyone in the room. In other words, more diversity means more sensitivities to watch out for. Kinda takes the fun out of stereotyping people all day long, doesn’t it?

The bottom line is, well, the bottom line. Ad agencies are too tightly staffed to go out of their way to recruit minorities the way FORTUNE 500 companies and others might. Plus, there is no job security for anyone--and agencies who layoff people on a somewhat regular basis might be opening themselves up to discrimination lawsuits if those layoffs include minorities. There may be some good old-fashioned CYA happening there.

 

Agencies these days are not proactive--they're reactive. If clients demand that the agency staff reflect the makeup of their audience, then you might see things change. But it won’t happen just because some agency CEO makes a speech at an industry conference or some equal opportunity line gets thrown into a classified ad. It’ll happen one person at a time, one interview at a time, one position at a time.

Like I said, I don’t think the answers are easy ones. Our society, and our industry, may simply never be able to truly look past someone’s looks. But it’s important to keep the conversation going. Because when it comes to matters of black, white and any other skin color—it’s all one big grey area, isn’t it?

 

About the Author

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They're all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

What would a baby with a half white/black mom and a half white/fillipino dad look like?

My boyfriend 1/2 white & fillipino & has straight black hair. Im mixed with a lot of diff things but mainly hawaiin, black, & white. Im just curious to know what the baby would look like. What would the hair look like, skin color, etc.

Also which gene is more dominant? Asian gene or Black gene?

the baby would have a carmel skin color and fillipino feature pluss nappy hair and the asian gene is more domanant


COUNTRY PLATES WALLPAPER BORDER BY YORK
COUNTRY PLATES WALLPAPER BORDER BY YORK
$13.99
Time Remaining: 29m

Lot of 4 Wicker Bamboo Rattan Picnic Large Reusable Paper Plate Holders
Lot of 4 Wicker Bamboo Rattan Picnic Large Reusable Paper Plate Holders
$6.95
Time Remaining: 30m
Buy It Now for only: $6.95

SKELETON CERAMIC DOUBLE PLATE DISH Halloween Candy Seasonal Fall Decor
SKELETON CERAMIC DOUBLE PLATE DISH Halloween Candy Seasonal Fall Decor
$12.99
Time Remaining: 30m
Buy It Now for only: $12.99

TR Boote antique small dessert  plate plus one
TR Boote antique small dessert plate plus one
$7.50
Time Remaining: 30m

Single Duplex Golden Bronze Finish Wall Plate Outlet Cover
Single Duplex Golden Bronze Finish Wall Plate Outlet Cover
$2.00
Time Remaining: 30m

COUNTRY PLATES TWO WALLPAPER BORDER BY YORK
COUNTRY PLATES TWO WALLPAPER BORDER BY YORK
$13.99
Time Remaining: 30m

1 Single Ozone Plate For Popular Air Purifiers
1 Single Ozone Plate For Popular Air Purifiers
$14.39
Time Remaining: 30m
Buy It Now for only: $14.39

Set of 4 Square Dessert Salad Plates NIB Certified International Corp Art Cake
Set of 4 Square Dessert Salad Plates NIB Certified International Corp Art Cake
$25.99
Time Remaining: 30m
Buy It Now for only: $25.99

Asian Themed Oriental Inspired Decorative Platter Floral Pattern Carriage Plate
Asian Themed Oriental Inspired Decorative Platter Floral Pattern Carriage Plate
$59.99
Time Remaining: 30m
Buy It Now for only: $59.99

Milk White Serving Dish Luncheon Party Plate Set 5
Milk White Serving Dish Luncheon Party Plate Set 5
$14.99
Time Remaining: 30m
Buy It Now for only: $14.99

CANOPY SET OF FOUR 11 RED DINNER DISHES
CANOPY SET OF FOUR 11 RED DINNER DISHES
$16.00
Time Remaining: 30m
Buy It Now for only: $22.00

Ceramic Fall Quilt Candle Heart Plate 65 Diameter
Ceramic Fall Quilt Candle Heart Plate 65 Diameter
$4.99
Time Remaining: 30m
Buy It Now for only: $4.99

Green Apple Fruit Plate Spoon Rest Tea Bag Rest Desk Top
Green Apple Fruit Plate Spoon Rest Tea Bag Rest Desk Top
$11.95
Time Remaining: 31m
Buy It Now for only: $11.95

3 Royal Norfolk Christmas Holiday dessert salad plates
3 Royal Norfolk Christmas Holiday dessert salad plates
$21.95
Time Remaining: 31m
Buy It Now for only: $21.95

GOLD ENAMEL  STERLING PLATE MADE IN SPAIN COLLECTIBLE
GOLD ENAMEL STERLING PLATE MADE IN SPAIN COLLECTIBLE
$29.99
Time Remaining: 31m

Antique Hampton Ivory Pheasant Plate  England Pre 1922
Antique Hampton Ivory Pheasant Plate England Pre 1922
$39.95
Time Remaining: 31m
Buy It Now for only: $39.95

GIBSON Small Asstmnt Dinnerware White w Double Dark Blue Cobalt Royal Stripes
GIBSON Small Asstmnt Dinnerware White w Double Dark Blue Cobalt Royal Stripes
$3.00
Time Remaining: 31m

Microwave Round Glass Plate Tray 14 A095 25 Replacement Part
Microwave Round Glass Plate Tray 14 A095 25 Replacement Part
$9.99
Time Remaining: 31m
Buy It Now for only: $9.99

Set of 3 Vintage Majolica Snail Escargot Plates Dishes Made In France
Set of 3 Vintage Majolica Snail Escargot Plates Dishes Made In France
$35.00
Time Remaining: 31m
Buy It Now for only: $35.00

Seagull Studio Decorative Ceramic Plate Dish Earth Flower 55 inches square
Seagull Studio Decorative Ceramic Plate Dish Earth Flower 55 inches square
$4.00
Time Remaining: 31m

Pottery Barn Kids Girls Wall Plates
Pottery Barn Kids Girls Wall Plates
$65.00
Time Remaining: 31m
Buy It Now for only: $65.00

Thomas The Train Party 7 Plates Party Supplies 8 per Pack
Thomas The Train Party 7 Plates Party Supplies 8 per Pack
$14.94
Time Remaining: 32m
Buy It Now for only: $14.94

Flower Plates Set of 4 Hand Painted
Flower Plates Set of 4 Hand Painted
$7.99
Time Remaining: 32m

CUSTOM DECORATE QUINT 5 SWITCH PLATE COVER
CUSTOM DECORATE QUINT 5 SWITCH PLATE COVER
$15.95
Time Remaining: 32m
Buy It Now for only: $15.95

Antique Pair Of Terre de Fer St Amandinoise Iris Plates
Antique Pair Of Terre de Fer St Amandinoise Iris Plates
$36.95
Time Remaining: 32m
Buy It Now for only: $36.95

Cub Cadet 5234D Tractor Motor Mount Plates
Cub Cadet 5234D Tractor Motor Mount Plates
$42.49
Time Remaining: 32m
Buy It Now for only: $42.49

MY LITTLE PONY FRIENDSHIP is MAGIC Small PLATES 8 Birthday Party Supplies
MY LITTLE PONY FRIENDSHIP is MAGIC Small PLATES 8 Birthday Party Supplies
$5.20
Time Remaining: 33m
Buy It Now for only: $5.20

Kaiser W Germany Der Froschkonig Erster Sammelteller princess frog plate Signed
Kaiser W Germany Der Froschkonig Erster Sammelteller princess frog plate Signed
$4.80
Time Remaining: 33m
Buy It Now for only: $4.80

Single Toggle Flower Switch Wall Plate Outlet Cover
Single Toggle Flower Switch Wall Plate Outlet Cover
$2.25
Time Remaining: 33m

Oriental Hand Painted Plate Floral Design Hong Kong
Oriental Hand Painted Plate Floral Design Hong Kong
$4.99
Time Remaining: 33m

Add Your Picture Plaque Key Holder With Brass Hooks  Plate for Engraving
Add Your Picture Plaque Key Holder With Brass Hooks Plate for Engraving
$6.95
Time Remaining: 33m
Buy It Now for only: $11.95

Frosted Bamboo Stalk Etched Clear Glass Square Dessert Salad Plate
Frosted Bamboo Stalk Etched Clear Glass Square Dessert Salad Plate
$19.99
Time Remaining: 33m
Buy It Now for only: $29.99

Sushi Serving Plate
Sushi Serving Plate
$27.00
Time Remaining: 34m
Buy It Now for only: $27.00

Economy Power King Jim Dandy Hydraulic Pump Mounting Plate
Economy Power King Jim Dandy Hydraulic Pump Mounting Plate
$19.00 (1 Bid)
Time Remaining: 34m

18 Pc TERMOCTISA MILK GLASS FLORAL DESIGN 2CUPS 4 SAUCERS 4 Bowls 4 Dinner Plate
18 Pc TERMOCTISA MILK GLASS FLORAL DESIGN 2CUPS 4 SAUCERS 4 Bowls 4 Dinner Plate
$24.99
Time Remaining: 34m

16 Yellow Melamine Plates for Picnic or Pool
16 Yellow Melamine Plates for Picnic or Pool
$5.00 (1 Bid)
Time Remaining: 34m

Surfing SurfBoards Single GFI Plate Cover
Surfing SurfBoards Single GFI Plate Cover
$4.99
Time Remaining: 34m
Buy It Now for only: $4.99

Coventry Liberty Pattern American Flag 3 Dinner Plates Americana Red White Blue
Coventry Liberty Pattern American Flag 3 Dinner Plates Americana Red White Blue
$14.99 (1 Bid)
Time Remaining: 34m

9 Aluminum Foil Pie Pan Plate Tin 1 Deep w Clear Plastic Dome Lid Disposable
9 Aluminum Foil Pie Pan Plate Tin 1 Deep w Clear Plastic Dome Lid Disposable
$21.99
Time Remaining: 34m
Buy It Now for only: $21.99

Lord nelson Pottery England 1st Moon Landing 1969 Armstrong Aldrin Collins plate
Lord nelson Pottery England 1st Moon Landing 1969 Armstrong Aldrin Collins plate
$21.60
Time Remaining: 34m
Buy It Now for only: $21.60

LAWN BOY IGNTION ARMATURE PLATE IGNITON ASSEMBLY  677446
LAWN BOY IGNTION ARMATURE PLATE IGNITON ASSEMBLY 677446
$40.00
Time Remaining: 35m
Buy It Now for only: $40.00

Bling Glitter Single Light Switch Cover Plate
Bling Glitter Single Light Switch Cover Plate
$11.50
Time Remaining: 35m
Buy It Now for only: $11.50

Antique Decorative Porcelain Plate With Pink Flowers Gold Leaves
Antique Decorative Porcelain Plate With Pink Flowers Gold Leaves
$8.00
Time Remaining: 35m

Dinner Plate 105 in The Well The Friendly Village Johnson Brothers England
Dinner Plate 105 in The Well The Friendly Village Johnson Brothers England
$25.99
Time Remaining: 36m
Buy It Now for only: $25.99

4 PLATES PORCELAIN SAFARI AFRICAN ANIMALS EMAIL DE LIMOGES IGOODINGER BLK
4 PLATES PORCELAIN SAFARI AFRICAN ANIMALS EMAIL DE LIMOGES IGOODINGER BLK
$39.99
Time Remaining: 36m
Buy It Now for only: $39.99

Set of 6 Gibson Everyday Imperial Braid II Salad Plates 7 White Ropes Dots
Set of 6 Gibson Everyday Imperial Braid II Salad Plates 7 White Ropes Dots
$22.99
Time Remaining: 36m
Buy It Now for only: $29.99

JOHN HINDE LTD Door PLATE Chelseas Room for girls75  LONG 35  WIDE
JOHN HINDE LTD Door PLATE Chelseas Room for girls75 LONG 35 WIDE
$10.25
Time Remaining: 36m
Buy It Now for only: $14.00

Vintage Thermo Serv 145 di Replacement Salad Bar Serving Plate Lazy Susan Tray
Vintage Thermo Serv 145 di Replacement Salad Bar Serving Plate Lazy Susan Tray
$24.94
Time Remaining: 36m
Buy It Now for only: $34.94

Ozone Plates 3 For Popular Air Purifiers
Ozone Plates 3 For Popular Air Purifiers
$37.79
Time Remaining: 37m
Buy It Now for only: $37.79

Sebring Pottery USA Limoges B 49 1 TS336 UD 411 22 k gold side salad plates
Sebring Pottery USA Limoges B 49 1 TS336 UD 411 22 k gold side salad plates
$27.00
Time Remaining: 37m
Buy It Now for only: $27.00

FREEDOM Divided Suction Plate
FREEDOM Divided Suction Plate
$32.95
Time Remaining: 37m
Buy It Now for only: $32.95

Lord Nelson Pottery England 3 70 Spaniel Dog Plate
Lord Nelson Pottery England 3 70 Spaniel Dog Plate
$3.60
Time Remaining: 37m
Buy It Now for only: $3.60

Roman Column Wedding Cake Stand 2 Plates
Roman Column Wedding Cake Stand 2 Plates
$18.99
Time Remaining: 37m

Yankee Candle LEPRECHAUN Luck o the Irish LEPRECHAUN Candle Tray Plate RARE
Yankee Candle LEPRECHAUN Luck o the Irish LEPRECHAUN Candle Tray Plate RARE
$19.99
Time Remaining: 38m
Buy It Now for only: $19.99

3 5 Model 39 Molded Clear Acrylic Plastic Display Stand Plate Slab Easel
3 5 Model 39 Molded Clear Acrylic Plastic Display Stand Plate Slab Easel
$10.50
Time Remaining: 38m
Buy It Now for only: $10.50

Dish Basket of Fruit Plate Japan Black Yellow Gold Lovely Eclectic EUC
Dish Basket of Fruit Plate Japan Black Yellow Gold Lovely Eclectic EUC
$4.00
Time Remaining: 38m
Buy It Now for only: $6.00

Jardin de Fleurs 4 Mini Plate Set Manual Woodworkers and Weavers Hand Painted
Jardin de Fleurs 4 Mini Plate Set Manual Woodworkers and Weavers Hand Painted
$27.99
Time Remaining: 38m
Buy It Now for only: $27.99

Apples Apple Orchard Collection Home Interiors  Gifts Plate 11 Dinner
Apples Apple Orchard Collection Home Interiors Gifts Plate 11 Dinner
$19.99
Time Remaining: 38m
Buy It Now for only: $19.99

ROSANNA DINNER PLATE PASTEL LANTERN TEAPOT RICEBOWL COFFEE POT DESIGNS HELP
ROSANNA DINNER PLATE PASTEL LANTERN TEAPOT RICEBOWL COFFEE POT DESIGNS HELP
$12.99
Time Remaining: 39m
Buy It Now for only: $12.99

Tabletops Unlimited BIG IS GREAT YELLOW  Dinner Plate Excellent
Tabletops Unlimited BIG IS GREAT YELLOW Dinner Plate Excellent
$19.99
Time Remaining: 40m
Buy It Now for only: $19.99

"In Association with Amazon"

Rubbermaid No-Slip Cutlery Tray, Large, Black Rubbermaid No-Slip Cutlery Tray, Large, Black
List Price: $12.69
Sale Price: $8.79
You save: $3.90 (31%)
 
160 Pieces Reflections Heavyweight Plastic Silverware - Forks, Spoons, Knives 160 Pieces Reflections Heavyweight Plastic Silverware - Forks, Spoons, Knives
Sale Price: $11.79
 
Farberware Classic 17-Piece Tool and Gadget Set Farberware Classic 17-Piece Tool and Gadget Set
Sale Price: $19.70
 
Dixie Heavy Duty Paper Plates, 6.875 Inch, 48 Count (Pack of 3) Dixie Heavy Duty Paper Plates, 6.875 Inch, 48 Count (Pack of 3)
Sale Price: $8.61
 
MIU Flexible Cutting Board, Set of 5 MIU Flexible Cutting Board, Set of 5
List Price: $12.99
Sale Price: $9.75
You save: $3.24 (25%)
 
Big Mouth Toys Toilet Mug Big Mouth Toys Toilet Mug
List Price: $12.98
Sale Price: $5.98
You save: $7.00 (54%)
 
Prodyne Fruit Infusion Flavor Pitcher Prodyne Fruit Infusion Flavor Pitcher
List Price: $24.99
Sale Price: $19.95
You save: $5.04 (20%)
 
Bormioli Rocco Selecta 7-Piece Whiskey Gift Set Bormioli Rocco Selecta 7-Piece Whiskey Gift Set
Sale Price: $22.25
 
Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4 Govino Wine Glass Flexible Shatterproof Recyclable, Set of 4
List Price: $19.55
Sale Price: $10.00
You save: $9.55 (49%)
 
Gerber Graduates Bowls with Lids, 4 Pack, Colors May Vary Gerber Graduates Bowls with Lids, 4 Pack, Colors May Vary
Sale Price: $5.47
 



Thank You
We hope you found the
Black White

you were looking for.