Fine Edge
To Market or not to Market: the Double-edged Sword of Self-promotion
Copyright (c) 2008 Fabienne Fredrickson
Have you ever felt strange about marketing your services for fear of people thinking you weren't successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy's Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.
It struck a cord with me because I remember being stumped a few years ago, when a photographer I met at a networking function asked me, "So, if you're such a marketing expert and you help people attract all the clients they need, what are you doing here at a networking group each week?" I didn't know what to say at first. Never had it been posed to me that way.
But then I started thinking about it all and I realized that I always have clients, because I'm always marketing. I feel comfortable knowing that marketing is part of my business, a large part of it. It doesn't matter what you DO for a living, your primary job is marketing and your "skill" is whatever else you do to get paid by clients. So, if you're a consultant, you're not really a consultant, you're a marketer who consults. If you're an interior designer, you're not really an interior designer, you're a marketer who happens to help clients decorate their homes. And so on and so forth.
Until a client of mine really GETS that, they always put marketing on the back burner, and as a result of not making marketing a priority in the past, they've gotten lackluster, mediocre results. But when they realize that their MAIN job is marketing, then they just accept that that's what you do and start to do it well. Alternatively, they can just go back to the corporate world and get a paycheck again while having someone else breathe down their neck. (Yuck!)
But I think the fine line we talked about between looking successful enough not to market and needing to market is really about CHASING clients. It's like anything in life: if someone is TOO eager about something, you start questioning their motives. Here's the line I read in that seminar transcript:
The Ultimate Incongruity: "If you're so good, why are you so available?...let alone chasing business???"
The first key is that you never CHASE business. It's just too cheesy and it doesn't make people want to work with you. If you seem like you need them more than they need you, then you're in trouble.
However, if you follow the Client Attraction System® or are a client of mine, you know that it's about creating VALUE, trust, believability, and credibility over the long haul. It's about establishing yourself as a problem solver to your ideal clients and their biggest problems. It's about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they're ready. It's never about chasing clients or strong-arming them to sign up with you. Here's the formula:
Value plus Trust over Time.
(As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She's also become one of the best and most diligent marketers I've seen, and she markets consistently, not just when she needs clients. She GOT it.)
Your Client Attraction Assignment:
So, now that we've gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?
Here's what I say:
"I market consistently because I know that if you don't market consistently, you don't always have clients. Even when I have a waiting list of people waiting to work with me, I still don't stop marketing. I'd be foolish to do that." "Two clients recently graduated, so I have openings for just two new clients." "I have decided to take on more clients because...(tell the truth)."
Oh and by the way, always tell the truth. That's what authentic marketing is about. That's how being a marketer with integrity makes you stand out in the marketplace. Anything else would be sleazy and that's not Client Attractive.
About the Author
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System and http://www.ClientAttraction.com , the proven step-by-step program to attract more clients, make more m'oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit http://www.ClientAttraction.com .
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Designer jewellery: the fine embellishment of the jewels by Dynamic Creations
Designer jewellery is something that a lot of people truly covet and truly want to have great amounts of. Looking good can prove to be quite a difficult thing to manage. There are all sorts of things that factor in to being physically attractive and all of them have to work together to create an image that is pleasant to perceive. The base of the person's appearance is of course the physical attributes of the person itself. There are people who are more genetically inclined towards looking good while there are also those that are not as fortunate in the gene department. This is a fact of life and is something that is out of people's control but there are things that can alter a person's physical appearance that are not rooted in biology and one of them is of course designer jewellery.
The basic premise behind jewellery is the same for just about every product that was created to make a person look better. That is to either enhance an already positive physical feature or perhaps add a definite level of embellishment that will serve to add spectacle and if nothing else the designer jewellery is spectacular. There are of course many things that people can use to enhance their physical appearance such as make up and for those with the means and the conviction to do so then plastic surgery can also be an option. The fact remains though that designer jewellery just adds that distinct edge to a look that cannot be replicated and that is what makes it such an incredible aesthetic implement.
Accessories that have taken advantage of jewels have been around for a long time. Some of them are in fact the most prestigious artifacts of the old world. In time it may very well be the case that the designer jewellery will just as well serve as artifacts for future generations to delight in. Jewellery has been around since ancient times and just as it is now these jewels served to be implements of beauty and were widely used especially by those that were in power. Designer jewellery really is effective when it comes to making a person look good but there are other reasons that people have opted to incorporate jewels in to the appearance.
People have worn jewels for symbolic reasons as. They may have served as status symbols of sorts either showing that one is above the majority in terms of social stratification or when it comes to the wedding ring it shows civil status. Jewels though have remained a significant part of culture and designer jewellery is proving to have that same type of staying power. The use of jewels in society has been well documented and in truth it really does add a flourish to one's appearance that simply cannot be replicated. It then goes to show that the jewels really can enhance an appearance. The designer jewellery is one thing that can really serve to make a person stand out and grant them that exquisite look that they desire.
About the Author
Designer Jewellery - Dynamic Creations is a family run business that specializes in unique jewelry for both men and women - Women's Fashion Jewelry