Wesson cooking oil
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Wesson cooking oil is a brand of vegetable oil sold by ConAgra Foods. The products currently sold under the Wesson brand are canola oil, corn oil, sunflower oil and a soy-based vegetable oil, as well as mixes of different oils.
Wesson was originally a trademark of the Southern Oil Company, named after David Wesson (18611934), a food chemist at the firm who, in 1899 developed a novel process for deodorizing cottonseed oil, producing the first commercial all-vegetable shortenings from cottonseeds. This new product was marketed as Snowdrift. In the 1920s, the vegetable oil division was spun off as the Wesson Oil & Snowdrift Company. This firm merged with Hunt's Foods, Inc. to become Hunt-Wesson Foods, which was later absorbed by Beatrice Foods. The brand was sold to ConAgra along with many other former Beatrice brands in 1990.
The longtime spokeswoman for Wesson cooking oil was actress Florence Henderson, Although she sang the jingle, the word "Wessonality" was actually coined by a copywriter named Mark Itkowitz at BBDO New York in 1976. His initial concept was to use the Sam Cooke version of the song "Personality". It was Jim Jordan, who was BBDO's Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign. Florence Henderson would appear in television commercials for Wesson from 1976 until 1996.
Pyrex glass and Wesson oil have the same index of refraction. Thus, a small test tube filled with oil set into a larger container of oil will "disappear". download video stream video
Trivia
The Wesson logo was created by Saul Bass in 1964.
The Savannah Georgia Factory was erected in 1911 and torn down in 2004
External links
Wikimedia Commons has media related to: Wesson Oil
Wesson Oil - brand page at ConAgra website
Categories: ConAgra Foods brands | Defunct companies of the United States | Cooking oils | Vegetable oils(and so on) To get More information , you can visit some products about cocoa butter substitute, organic sugar cane, . The NIKE TN ALL WHITE products should be show more here!
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